About me
I am a self-starter and creative problem solver who excels at connecting the dots between audience needs, product strategy, and business goals. I thrive in collaborative environments, partnering closely with marketing, engineering, site operations, and analytics teams. My diverse background allows me to create holistic design solutions that address business, brand, and user requirements (the balance of art and science). Proficient in effectively communicating conceptual ideas and design rationale, I ship polished products, enhancing the user experience and achieving measurable results.
When I'm away from my computer, you'll find me traveling where I find peace in truly living in the moment, hunting for the ultimate pastry, cracking codes with my friends, or deadlifting my body weight at the gym. I love the thrill of new experiences and the joy of discovery, whether it's in a new city or during a challenging workout.
Skills
UX/UI: Wireframes, prototyping, user flows, storyboarding, journey maps, interface design, visual design, information architecture, affinity diagrams, persona creation, design strategy, responsive web design, fundamental HTML & CSS.
Tools: Figma, Optimizely, Fullstory, Jira, Page Designer (SFCC), Amplience, Shopify, WIX
Supplementary: Market research, competitive analysis, content marketing, paid advertising, social media strategy, and content